Initially, “Black Friday” was held in the USA on Friday, immediately following the celebration of Thanksgiving Day. On that day, stores had discounts up to 90% in any product category, and they opened at 5 am or even at midnight!
It may seem that such discounts are not profitable for the owners of commercial networks, but a huge number of purchases helped them fully compensate the prices cuts. During the “Black Friday” big malls and small stores attract a lot of customers and make greater profits, thus speeding up the process of the commodity circulation.
For the small business, such discounts are not suitable, but there are several ways to increase the sales and attract a lot of new customers! 1. First of all – try to use online marketplaces: It’s cheaper than to rent a place in some mall, and internet customers are more informed about Black Friday, so they will seek for your goods this day! For example, you can post ads about the products you offer on Jiji – The biggest online marketplace in Nigeria! The advantage of Jiji is that it is already providing the 2016 Black Friday advertisements to remind people about this day and the special discounts! And the Jiji app allows people to seek the best deals for smartphones, laptops, tablets and other electronics! 2. If you are already using Jiji for selling goods, just put new ads of all your products and include the discounts that will make your proposition the most attractive! This is how you can get a positive feedback in the comments about the offers you propose, and this will be a great advertisement for you! If you are a newcomer on Jiji, create an account – it’s free, and ask every new customer to leave comments!
3. Make laconic, but informative descriptions: If you are the distributor of some famous brand, you can take the product description from an official site. Such descriptions were made by professionals to attract buyers. If you are selling something special, describe all the features of your product that will distinguish it from similar ones! 4. When putting an ad, try to make good and creative photos on the eye-capturing background. Photos of good quality are more attractive to customers! No matter what you are to sell – whether luxury houses or handicrafts – be sure, on this day your products will get much of attention, so keep your phone with you and respond to all calls!
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